OR+ct_logos

 

PLAYBOOK

Bridging the B2B Experience Gap

Fixing Friction in Wholesale Buying


The Future of Wholesale Buying Starts Here

Friction in the buying journey is costing B2B distributors sales, loyalty, and margin. Bridging the B2B Experience Gap—a new playbook from Orium and commercetools—shows how to fix it.

Packed with insights and actionable strategies, this guide helps you move from legacy limitations to seamless, AI-powered buying, without a full system overhaul.

Download the playbook to learn:

  • What’s driving buyer frustration (and revenue loss)

  • Where to start fixing friction—fast

  • How leading distributors are modernizing with modular commerce

Fill out the form to get the guide and start closing the experience gap today.

 

Unlock the Playbook: Fix Friction in B2B Buying
tablet_mockup

What You’ll Take Away

This isn’t just a trend report—it’s a practical guide to modernizing the B2B buying experience in ways that drive real business results. Inside, you’ll find:

  • A breakdown of the top friction points holding back wholesale transactions and how they’re impacting revenue, loyalty, and efficiency.
  • A phased roadmap for change that shows how to unlock quick wins without disrupting your entire tech stack.
  • Key metrics and buyer insights to help you build the business case and align internal teams around what’s next.


Whether you're exploring your next move or accelerating transformation, this playbook gives you the clarity—and confidence—to move forward.

Explore additional resources that will help you unlock your commerce potential.

B2B_Solutions_snippet


B2B Commerce Solutions

Get consumer-friendly solutions for your B2B challenges, from wholesale and distribution to account management and quoting.

LEARN MORE

Better_B2B_snippet


Replatforming for Multi-brand Management

Modernizing from several legacy platforms to support the flexibility and scale needed for ongoing acquisitions and multiple brands.

EXPLORE CASE STUDY

Bridging_B2B_Gap_snippet


Bridging the B2B Experience Gap: Why Wholesale Buyers Expect More

How distributors can reduce friction, improve customer loyalty, and boost revenue.

READ ARTICLE

A robot arm holds a shopping bag.


AI for Commerce: Foundations, Aspirations, and Hype

Explore the real-world applications of AI in the digital commerce ecosystem, where it delivers proven results, and where current innovations may still be falling short.

WATCH NOW

A thumbnail image of the cover of the Data to Decisions Report


From Data to Decisions

Build experiences with AI solutions to empower decision-making, streamline operations, enhance customer engagement, and secure your competitive edge.

DOWNLOAD REPORT

A cut-out image of a robot arm holding a hopping bag on a neon pink and yellow background.


AI in Commerce: Models, Tools, Agents, and Embedded Features Explained

Get the answers every digital executive needs to know to navigate the evolving AI landscape.

READ ARTICLE