Innovative technologies to watch this year
Self-Checkout Kiosk
As self-checkout kiosks remain high in the rankings, self-serve options have become a standard expectation for customers along their purchasing journey.
9.0
HIGH
Comfort
Self-checkout kiosks have climbed from 4th to 3rd place since last year.
Smart Mirror
Consumers are on more touchpoints than ever before, and the surge in comfort around smart mirrors reflects a larger trend in Internet of Things (IoT) tech promoting a more connected lifestyle for consumers.
4.0
MEDIUM
Comfort
Smart mirrors have jumped from 61st to 44th place since last year.
Geo-Fencing
Geo-fencing technologies experienced a dip in consumer comfort, but providing useful and relevant location-aware services could help reverse this trend and unlock new opportunities for in-store and digital experiences.
1.5
LOW
Comfort
Geo-fencing has fallen from 67th to 72nd place since last year.
A ranking of consumer comfort with 75 fast-moving and emerging technologies. Each technology was given a score from 1-10, with higher scores representing more accepted technologies, based on the percentage of respondents who indicated they would feel comfortable interacting with it.
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