SURVEY INSIGHT REPORT

Compelling Commerce 2022

Commerce technology isn’t stagnant, and your digital growth shouldn’t be either. Place the right bets for your brand’s future, and explore the cutting edge technologies that will take your customer experience to the next level.

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Innovative technologies to watch this year

Self-Checkout Kiosk

As self-checkout kiosks remain high in the rankings, self-serve options have become a standard expectation for customers along their purchasing journey.

9.0

HIGH

Comfort

Self-checkout kiosks have climbed from 4th to 3rd place since last year.

 
RAU Illustrations AJ 0.1-91
RAU Illustrations AJ 0.1-92

Smart Mirror

Consumers are on more touchpoints than ever before, and the surge in comfort around smart mirrors reflects a larger trend in Internet of Things (IoT) tech promoting a more connected lifestyle for consumers.

4.0

MEDIUM

Comfort

Smart mirrors have jumped from 61st to 44th place since last year.

 

Geo-Fencing

Geo-fencing technologies experienced a dip in consumer comfort, but providing useful and relevant location-aware services could help reverse this trend and unlock new opportunities for in-store and digital experiences.

1.5

LOW

Comfort

Geo-fencing has fallen from 67th to 72nd place since last year.

RAU Illustrations AJ 0.1-93

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MAG

Compelling Commerce: Index Ranking

A ranking of consumer comfort with 75 fast-moving and emerging technologies. Each technology was given a score from 1-10, with higher scores representing more accepted technologies, based on the percentage of respondents who indicated they would feel comfortable interacting with it.

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Orium is North America’s leading composable commerce consultancy and systems integrator. We help ambitious brands execute, innovate, and transform more quickly across their commerce and retail journeys.

 
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