Innovative technologies to watch this year
As self-checkout kiosks remain high in the rankings, self-serve options have become a standard expectation for customers along their purchasing journey.
Self-checkout kiosks have climbed from 4th to 3rd place since last year.
Consumers are on more touchpoints than ever before, and the surge in comfort around smart mirrors reflects a larger trend in Internet of Things (IoT) tech promoting a more connected lifestyle for consumers.
Smart mirrors have jumped from 61st to 44th place since last year.
Geo-fencing technologies experienced a dip in consumer comfort, but providing useful and relevant location-aware services could help reverse this trend and unlock new opportunities for in-store and digital experiences.
Geo-fencing has fallen from 67th to 72nd place since last year.
Compelling Commerce: Index Ranking
A ranking of consumer comfort with 75 fast-moving and emerging technologies. Each technology was given a score from 1-10, with higher scores representing more accepted technologies, based on the percentage of respondents who indicated they would feel comfortable interacting with it.
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