WEBINAR ON-DEMAND

The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Adapting fulfillment for a faster, more flexible retail future.

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Retail fulfillment is more complex than ever— especially for home, DIY, and furniture brands. Managing multi-vendor inventory, meeting rising customer expectations, and scaling for seasonal peaks all require agility. A misstep can mean delays, lost sales, and frustrated customers.

In this on-demand webinar, experts from Orium and Fluent Commerce break down the strategies top retailers use to optimize fulfillment workflows, handle complex orders, and deliver seamless customer experiences—whether for high-value white-glove deliveries or fast-moving everyday products.

Learn how to refine your fulfillment approach and build resilience as retail enters a new era.

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What You’ll Learn in This Session:

  • Smarter fulfillment workflows – Streamline operations to manage diverse product categories, from high-volume goods to custom or oversized items.
  • Tailored customer delivery – Implement specialized fulfillment strategies that enhance customer satisfaction and loyalty.
  • Scaling for seasonal peaks – Build flexibility into your fulfillment systems to handle demand spikes without disruption.
  • Effortless coordination of complex orders – Manage multi-vendor inventory, synchronize delivery timelines, and ensure seamless execution.
  • Future-proofing your fulfillment strategy – Adapt to evolving customer expectations and operational challenges in 2025 and beyond.

Meet Our Speakers

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Becky Parisotto

VP, Retail and Commerce Platforms, Orium

Becky has over 13 years of experience in ecommerce client services and program management. She leads Orium’s Digital Programs line of business, including in-store technology, loyalty programs, and customer data activation team at Orium. Orium is focused on large-scale digital composable commerce projects for the retail space, bringing omnichannel technologies together. Key accounts that Becky works with are Harry Rosen and Princess Auto in Canada, and SiteOne Landscape and Shamrock Foods in the USA.

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John Vurdelja

Global Head of Partner Success, Fluent Commerce

John is a senior leader and digital commerce subject matter expert with 15+ years of experience in commerce strategy, software implementations, and client delivery management. At Fluent as the Global Head of Partner Success, he splits his time across Fluent's Expert Services and Channel & Alliances teams, focusing on successful partnerships and quality delivery.

Brought To You By

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Orium is the leading composable commerce consultancy and systems integrator in the Americas. We help forward-thinking brands adapt, execute, and scale through modern commerce. With over a decade of experience in creating custom digital programs, we work closely with best-in-class technology partners to bring modern commerce experiences to life.

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Fluent Commerce provides global retailers and brands with the leading distributed order management system. Fluent Order Management provides accurate, real-time inventory availability, order orchestration, fulfillment optimization, fulfillment location management, in-store pick and pack, and more. This enables organizations to easily scale up, avoid overselling and underselling, and deliver orders profitably, every time.
Fluent Commerce works with organizations such as JD Sports, L’Oréal, Prada Group, ALDO Group, LVMH and Kingfisher. For more information visit fluentcommerce.com.

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