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BARREL & BUILD

Wednesday, September 30 · 6:30–9:30 PM 
Big Machine Distillery, Nashville


Shoptalk Fall is three days of sessions, panels, and hallway conversations. Wednesday evening is different.

Barrel & Build is a private, invitation-only experience for senior retail and eCommerce leaders, the kind of evening where the agenda is honest conversation with peers who are navigating the same decisions you are, a custom cowboy hat, and good bourbon. The kind of evening where the best conversations happen after the second pour.

If you're evaluating what your commerce stack, digital experience platform, or AI operations strategy needs to look like in 2027, the conversations in this room are worth having.

📅 Date: Wednesday, September 30, 2026
🕡 Time: 6:30 PM – 9:30 PM CT
📍 Venue: Big Machine Distillery | 122 3rd Ave. S. (7 minute walk from the Music City Center)
🤝 Hosted by: Orium, commercetools and Stripe

In partnership with   Type=White (2)

 

 

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What to expect

Networking: Build meaningful relationships with senior retail and commerce leaders.

Single Barrel Tasting: A whiskey steward guides you through hand-selected barrels, sampling straight from the barrel, grain-to-glass story included.


Custom Cowboy Hat Bar: An on-site milliner customizes your cowboy hat on the spot. Nashville's most wearable souvenir.

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