How Composable Commerce is Playing a Key Role in SiteOne’s Digital Transformation

The pace of change in retail, always swift, accelerated to a blur over the past several years — and shows little sign of slowing down. In areas from supply chain to customer touch points, retailers have come to prize tech stacks that maximize flexibility and agility.

Orium Commercetools and SiteOne logos

The composable commerce development approach, which involves “composing” best-of-breed components into a custom application, is proving its value — not only in meeting current needs but in future-proofing tech stacks to deal with both anticipated and unknown changes.

This webinar will reveal the benefits of a composable commerce approach via a case study of SiteOne, a landscape supply retailer undergoing a major digital transformation. The recording is provided by Connected Consumer Series and the discussion was moderated by Adam Blair, Editor, Retail TouchPoints.

Two men looking at a laptop

Here’s what you can expect to learn:

  • The importance of MACH (Microservices-based, API-first, Cloud-native and Headless) architecture principles in developing composable commerce technology
  • How SiteOne’s composable commerce approach supports the company’s model of growth via acquisition while still providing rich functionalities for both its B2B and B2C customers
  • How composable commerce is future-proofing SiteOne’s tech stack and lowering TCO

Meet Our Speakers


Thomas Mulreid

Head of Sales, Orium

As the Head of Sales at Orium, Thomas brings a deep understanding of the Composable/Headless
Commerce ecosystem and the future it holds to major brand transformation projects. He
specializes in emerging experiences, such as marketplace, omnichannel, CDP, social commerce,
retail capabilities, MACH architectures and more.


Kelly Goetsch

CSO, commercetools

Kelly Goetsch is Chief Strategy Officer at commercetools. He came to commercetools from Oracle, where he led product management for their microservices initiatives. Before that, he was an architect with ATG. He is the author of four books—GraphQL for Modern Commerce (O'Reilly, 2020), APIs for Modern Commerce (O'Reilly, 2017), Microservices for Modern Commerce (O'Reilly, 2016) and E-Commerce in the Cloud (O'Reilly, 2014). He is also co-founder and chairman of the MACH Alliance, a consortium of 36 ISVs and SIs dedicated to making Microservices, APIs, Cloud, and Headless the default in enterprise digital experience.


Scott Canney

Sr Director Product Management, SiteOne

Scott Canney is a leader in Product Management and Digital Strategy leader responsible for building and scaling digital teams in Fortune 500 organizations (B2B and B2C). He has participated in or overseen several replatforming efforts using MACH-based principles and vendors, using a product-led approach to drive impactful outcomes along the way.

Brought To You By

OR - Orium Logo - Orange (1)

Orium is North America’s leading composable commerce consultancy and systems integrator, helping ambitious brands execute, innovate, and transform more quickly.

We specialize in composable commerce, customer data, and retail platform engineering. With over a decade of experience in creating custom digital programs, we work closely with best-in-class technology partners to bring modern commerce experiences to life as a member of the MACH Alliance.

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commercetools, inventor of headless commerce, is a digital software provider that empowers organizations to embrace innovation and thrive by providing flexible APIs that enable an agile, customizable commerce infrastructure at scale.

Relied on by some of the world’s most iconic brands, commercetools enables continuous innovation by connecting digital channels to physical stores, and optimizing every new channel, from in-car and video content to AR/VR and voice to IoT-enabled machines, as well as future devices yet to be developed.

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SiteOne Landscape Supply is the nation's largest supplier of wholesale irrigation, outdoor lighting, nursery, landscape supplies, fertilizers, turf protection products, grass seed, turf care equipment, and golf course accessories for green industry professionals in the United States and Canada.

We are committed to becoming the distributor of choice for landscape, irrigation, and turf care professionals nationwide.

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