How to Think Through Your Composable Commerce Reference Architecture

Building a composable commerce architecture on the cloud


The Composable Commerce Reference Architecture whitepaper was created to help brands evaluate and plan for a move to a modular platform built on MACH principles. In this webinar with Orium, commercetools, and Google Cloud, experts will take a deep dive into the topics explored in the whitepaper and provide valuable insights about what a successful cloud migration looks like.

If you haven’t yet read the report, you can access it here.

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Here’s what the webinar will cover:

  • Why composable commerce?
  • The role of cloud native solutions and building on the cloud
  • Benefits of cloud composing on Google Cloud
  • A composable commerce reference architecture
  • What does a composable migration look like?
  • A customer success story

Meet Our Speakers


David Azoulay

Head of Product Engineering at Orium

David is a technology lead with expertise in digital commerce. He has extensive experience working as a product developer, architect, and thought leader in the field.


Marc Stracuzza

Director of Portfolio Strategy at commercetools

Marc Stracuzza is the Director of Portfolio Strategy at commercetools, with 20+ years of product experience. He joined commercetools in 2020 as a Product Manager and holds a Bachelor of Science in Computer Engineering. Marc is a dynamic speaker and thought leader, known for his expertise in product strategy and innovation.

Rob Eaton

Rob Eaton

Cloud Partner Engineer at Google Cloud

Rob is a seasoned technologist with over 11 years of experience working as a solutions, customer, and partner engineer across Google Cloud and other areas of Alphabet.

Brought To You By

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Orium is North America’s leading composable commerce consultancy and systems integrator, helping ambitious brands execute, innovate, and transform more quickly. We specialize in composable commerce, customer data, and retail platform engineering. With over a decade of experience in creating custom digital programs, we work closely with best-in-class technology partners to bring modern commerce experiences to life as a member of the MACH Alliance.

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commercetools, inventor of headless commerce, is a digital software provider that empowers organizations to embrace innovation and thrive by providing flexible APIs that enable an agile, customizable commerce infrastructure at scale. Relied on by some of the world’s most iconic brands, commercetools enables continuous innovation by connecting digital channels to physical stores, and optimizing every new channel, from in-car and video content to AR/VR and voice to IoT-enabled machines, as well as future devices yet to be developed.

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Google Cloud accelerates every organization’s ability to digitally transform its business. We deliver enterprise-grade solutions that leverage Google’s cutting-edge technology – all on the cleanest cloud in the industry. Customers in more than 200 countries and territories turn to Google Cloud as their trusted partner to enable growth and solve their most critical business problems.

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