WEBINAR ON-DEMAND
Mastering E-commerce Strategies to Drive Growth in B2B Distribution
Future-proof your B2B business
Created specifically for B2B distributors and wholesalers, this webinar will help you explore the game-changing potential of composable commerce— a flexible, modern approach to e-commerce at scale.
Learn how to create custom digital experiences and discover the strategies and technologies that are transforming the B2B landscape from industry leaders at Orium, commercetools, and Contentful. With real-world examples and actionable insights on how a modern modular platform empowers businesses to adapt quickly, you’ll gain a deep understanding of how to integrate new opportunities seamlessly, deliver impactful experiences at scale, and future-proof your business.
Key Takeaways:
- Understand the fundamentals of composable e-commerce and its significance in the B2B sector
- Gain insights into successful implementation strategies and how to overcome common challenges in transitioning to a composable architecture
- Explore real-life case studies that illustrate the impact of composable e-commerce on B2B distributors and wholesale
Meet Our Speakers
Becky Parisotto
VP, Retail and Commerce Platform at Orium
Becky has over 13 years of experience in ecommerce client services and program management. She leads Orium’s Digital Programs line of business, including in-store technology, loyalty programs, and customer data activation team at Orium. Orium is focused on large-scale digital composable commerce projects for the retail space, bringing omnichannel technologies together. Key accounts that Becky works with are Harry Rosen and Princess Auto in Canada, and SiteOne Landscape and Shamrock Foods in the USA.
Anastasia Drougka
Staff Product Manager at Commercetools
Ana Drougka is an experienced E-commerce Functional Lead/Functional Architect (SAP hybris, Salesforce Commerce Cloud and Adobe) with industry experience across Retail, FMCG, Energy and Publishing. Delivery focused, and analytical thinking professional, liaising with business and technical stakeholders to deliver valuable software designs and process changes. She is highly adept at and comfortable breaking down technology projects into manageable and controllable stages, coaching junior BAs and trusted for building excellent interpersonal relations. She holds a Bachelor of Science degree in Technology Management from The University of Macedonia.
Nicole France
Chief Evangelist at Contentful
Nicole France is a passionate customer advocate evangelizing new ways of thinking about content and organizing the work of digital business. It’s the wave of the future — and her mission is to make sure everyone knows why. She brings the perspective and critical thinking of an industry analyst and the first-hand experience of a practitioner. Before joining Contentful, Nicole worked as an analyst at Constellation Research and Gartner. She also held a variety of strategy and marketing roles at Fujitsu, Equinix, ITSMA, and Cisco. A graduate of UC Berkeley, Nicole enjoys the outdoors, flying small planes, and embarking on yet another house project in her spare time.
Brought To You By
.png?width=170&height=41&name=OR%20-%20Orium%20Logo%20-%20Orange%20(1).png "Orium Logo"){kind=small}
Orium is the leading composable commerce consultancy and systems integrator in the Americas. We help forward-thinking brands adapt, execute, and scale through modern commerce. With over a decade of experience in creating custom digital programs, we work closely with best-in-class technology partners to bring modern commerce experiences to life as a member of the MACH Alliance.
commercetools, inventor of headless commerce, is a digital software provider that empowers organizations to embrace innovation and thrive by providing flexible APIs that enable an agile, customizable commerce infrastructure at scale. Relied on by some of the world’s most iconic brands, commercetools enables continuous innovation by connecting digital channels to physical stores, and optimizing every new channel, from in-car and video content to AR/VR and voice to IoT-enabled machines, as well as future devices yet to be developed.
Contentful is a leading composable content platform that unlocks all of an organization’s digital content to deliver impactful customer experiences, making content a strategic business asset. The Contentful Platform, Contentful Studio, Ninetailed by Contentful and the Contentful Ecosystem combine the flexibility of composable content with the intelligence of AI, empowering digital teams to drive business momentum through collaboration, speed, and scale. Contentful powers innovative content experiences across brands, regions, and channels for organizations of all sizes around the world.